Madewell

MEN’S BRAND CONCEPT DESIGN

Urban hipster aesthetic and the surf/skate hobbyist inspired the essence of the Madewell Man: influenced by Japanese street style, local hardware shops, and casual city culture.

I developed the visual brand identity for Madewell Men’s, including a framework of product categories, target customers, and casting direction correlating to the cultural influences that inspire him.

BRAND IDENTITY DEVELOPMENT

CREATIVE DIRECTION

DESIGN DIRECTION

TREND DIRECTION

STORYTELLING

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