Madewell
Women’s Spring 2020
Playful Americana: A journey across the American Desert: calico prints and tie dye, juxtaposed with colorful bandana prints and bungee cord details.
My concept + creative direction helped to establish key trend + color focus + design direction for the season.
CONCEPT DESIGN
CREATIVE DIRECTION
TREND DIRECTION
STORYTELLING
Featured at Madewell.com + Social Channels
